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Instead, they were all substantial guides. So I decided to produce a guide that covered pretty much whatever there is to learn about keyword research, which helped me break the leading three for this incredibly competitive term. With that, it's time for our third action. Produce content that's various or much better.

< This Author ="p__1">Option top, you can develop something different. Choice second is to create something much better. I'll explain. The majority of the time you wan na release something that's simply way better than what's currently out there. However sometimes it makes more sense to produce something completely distinct. For instance, a few months ago I found the opportunity keyword mobile SEO, and when I looked at the material competition, I saw that most of the results were list posts like 9 ways to optimize your website for mobile.

In this case it made more sense to create something various. So that's what I did. I invested two weeks composing this ultimate guide to mobile optimization, and since my material was totally different than what was already out there, it actually stood out, which resulted in lots of shares on social media, backlinks and Google rankings.

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For instance, a while back I wanted to rank for the keyword SEO tools. And when I looked at the material that was already ranking I observed that the majority of them were lists of about 20 to 30 tools. Now I could've created my own list of 20 of the best SEO tools, but I know that that would just mix in.

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Specifically I published this complete list of SEO tools. Over 180 in all. It took about 6 weeks to check all these tools. It was sort of insane. But at the end of the day, that post did truly well. In truth, it now ranks in the leading three for my primary keyword SEO tools.

Include your hook. This is a sophisticated SEO technique so if you're brand-new to SEO, you may wan na skip this step. With that out of the method, here's how it works. You probably already know that in basic, pages with the most backlinks rank greatest in Google. However how do you get individuals to link to you? Here's a basic two-step process.